Close-up of tall dry grass and leaves in black and white.
Close-up of tall dry grass and leaves in black and white.

Responsible AI

Black and white textured surface resembling a weathered or distressed wall or concrete floor.
A person playing tennis on a grass court, preparing to hit a yellow tennis ball with a racquet.

How does a global platform see a billion people and what does it miss?

In collaboration with Google, YouTube and Studio Into

Program Design
Program Design
Futures
Futures
Systems Convening
Systems Convening

This project worked with the question of how AI-generated imagery culturally represents Indian identities. Identity in India is contextual, contradictory, and shaped by experience in ways that resist generalisation.

We worked across varied socio-economic, cultural, and regional contexts, creating conditions for personal and often contradictory perspectives on representation to surface. Alongside field research, we led cultural immersions for the platform team, bringing them closer to the textures of everyday life that their systems were attempting to reflect.

The work offered grounded direction for how AI image generation might better account for cultural specificity, informing more inclusive and context-aware design approaches going forward.

Research team mapping user needs, effects, and challenges on a whiteboard with sticky notes during the Responsible AI project by Lagori Collective with Google, YouTube, and Studio Into on cultural representation in AI-generated imagery.
Researcher operating a camera during a filmed field research session in India for the Responsible AI project by Lagori Collective with Google, YouTube, and Studio Into on cultural identity representation.
In-depth interview session during field research for the Responsible AI project by Lagori Collective with Google, YouTube, and Studio Into, exploring how AI-generated imagery represents Indian identities.
Cultural immersion walk through a neighbourhood in India with the Google and YouTube platform team, led by Lagori Collective as part of field research on cultural representation in AI image generation.
Close-up of a fishing rod and hand holding it near water with reeds or grass in the background
MORE PROJECTS
MORE PROJECTS