Close-up of tall dry grass and leaves in black and white.
Close-up of tall dry grass and leaves in black and white.

USAID
Integrated Nutrition

Black and white textured surface resembling aged, weathered concrete or stone.
A black and white cartoon-style illustration of a dog with floppy ears, a wagging tail, and a happy expression, sitting and facing forward.
Close-up of a person's leg and foot wearing a shoe, with grass and water in the foreground.
Close-up of a person's leg and foot wearing a shoe, with grass and water in the foreground.

In partnership with Kaboom
Consortium led by Helen Keller Foundation

Participatory Design
Field Research
Behaviour Change

Who decides what an adolescent girl in the Terai eats? The answer moves across households, schools, and digital content, and it is rarely hers alone.

We worked with over 90 participants across rural Nepal to understand how food, caregiving, and influence are entangled in everyday life, centring women, adolescents, and caregivers as the people closest to these dynamics. The research traced how aspiration, hierarchy, and shifting digital behaviours shape nutrition decisions in practice, and where the possibilities for change actually sit.

The work was conducted to inform a Social Behaviour Change Communication strategy, surfacing directions for how men's roles might be reframed, how adolescents might be more meaningfully engaged, and how entrenched food norms might shift over time.

Participatory research session with women seated outdoors on a red mat in the Terai region of Nepal, during field research on gendered nutrition norms conducted by Lagori Collective with Helen Keller International and USAID.
Community research session on a rooftop in the Terai region of Nepal on a misty morning, part of field research on gendered nutrition and behaviour change by Lagori Collective with USAID and Helen Keller International.
Men seated outdoors in a village in the Terai region of Nepal during a participatory research session on caregiving and nutrition norms, conducted by Lagori Collective with USAID Integrated Nutrition and Helen Keller International.
Research session with women participants in a village school in the Terai region of Nepal, part of participatory field research on gendered nutrition norms by Lagori Collective with USAID and Helen Keller International.
Participatory dot-voting exercise mapping media and platform use including radio, TikTok, YouTube, and Instagram, conducted during field research on digital behaviour and nutrition in the Terai region of Nepal by Lagori Collective.
A researcher conducting a field interview with a woman shopkeeper at a roadside stall in rural Nepal, during field research on nutrition and behaviour change for the USAID Integrated Nutrition project by Lagori Collective, Helen Keller International.
Participatory co-design session in a village classroom in the Terai region of Nepal, with a facilitator presenting sticky note timelines on the wall during field research on gendered nutrition norms by Lagori Collective with USAID
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